"Appropriate pace of play is the measure for enjoyable golf in today's world. FAIRWAYiQ is golf's best friend to allow this to happen"

Alan Findlay

GM, LaPlaya Golf Club

"FAIRWAYiQ has improved our round times by focusing our on-course staff on specific metrics that help us identify and solve pace of play issues faster. The system has also helped us learn to set up the golf course for the best flow on busy days. We couldn't be happier with the product!"

Mike Woods

Owner & Director of Golf, Haggin Oaks Golf

Product is fantastic and the service is outstanding.

Jason Harris

, Orr Lake Golf Club

The FAIRWAYiQ system has completely changed how we manage pace of play at Cape Cod National. The cart and caddie sensors have allowed us to proactively address slow groups and provide timely insight into the flow of play on the course. These features have led to enhanced member experiences, more efficient/effective ranger-runs, and the data to develop an accurate pace of play benchmark profile for the club. The FAIRWAY IQ customer service team has been very responsive, helpful, and adaptive to the needs of our club.

Zach Sweet

, Cape Cod National Golf Club

I highly recommend FAIRWAYiQ as a partner for tracking play at a golf facility. The system is easy to learn and use throughout the season. The program has armed our staff with the insight to make informed decisions to better the experience at Shelter Harbor Golf Club. Whenever there are questions, the FAIRWAYiQ staff is responsive. They also took our feedback seriously. I recommend this partnership to all facilities looking to solve pace of play issues before the problem is obvious.

Tyler O-Conner

, Shelter Harbor Golf Club

Cart Screen Application

The most valuable real estate on your course

The home screen earns dwell time on every hole, then turns that attention into a sponsor banner you control and food and beverage orders that hit the kitchen before the turn. Distances render against your course, not a stock map.

First-time players act like regulars

A 3D rendering of your course shows every dogleg, hazard, and elevation change before the group leaves the tee. Visitors, outings, and walk-on guests make smarter shot choices, take fewer mulligans, and keep groups behind them on pace.

Your team stops chasing pace and starts building loyalty

Pace tracking runs continuously in the background. When a group genuinely needs a nudge, behind pace with open space ahead, the cart screen delivers the message directly. Player assistants and pros stop running rover duty and get back to what actually drives repeat play.

Alerts your staff and players will actually trust

Most cart GPS systems fire alerts from yards away, so staff stop responding and players learn to ignore the screen. Precision GPS means the alert fires where the boundary actually is. The screen locks until the cart returns to the path, and every alert is worth acting on.

When lightning is in the area, every cart hears about it

One tap from the clubhouse pushes a weather hold to every cart on the course. Players get a clear visual alert and an instruction to return or take shelter. The protocol stops depending on rangers spotting groups and starts running on a timer your operations team controls.

Higher F&B revenue, faster turn times, no extra staff

The order screen appears on the cart at the moment it matters: heading to the turn, on a long par 5, near the beverage cart route. Players scan or call, the kitchen is ready, and the group never breaks rhythm. Every round becomes a chance to capture revenue most courses miss.

$10,000 to $25,000 in new revenue, without the workload

Every cart carries banner ads and full-screen sponsor takeovers from advertisers who already want to reach your players. If your team has time to sell inventory, the system tracks it. If they don't, our ad sales platform handles the pitch, the close, and the reporting.

Run tournaments without running yourself ragged

Players enter scores in the cart, the leaderboard updates live, and the data flows straight into Golf Genius. Your tournament director stops collecting paper cards, your members see standings in real time, and your course becomes the natural choice for outings and league play.

The leaderboard your tournament director would build if they could

Live standings render on every cart, pulling from Golf Genius scoring as players enter their numbers. Outings stay competitive across all 18 holes, member tournaments end with players talking about the round instead of waiting for the printout, and your course becomes the venue tournament directors recommend.

Safer rounds, faster rounds, no guessing

Every cart sees the position of the group in front, plotted on the hole map with live distance. Players stop guessing whether the green is clear, stop laying up unnecessarily on par 4s, and stop launching shots into the group ahead.

From lost wallets to clubs left on previous holes, every cart is reachable

Whatever the moment calls for, your team can deliver the message directly to the cart that needs it. A lost item heading back to the pro shop, a weather hold before a storm rolls in, a tee-time bump for the VIP group on hole 4. No paging, no chasing.

We literally wrote the book on pace of play.

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FAQs

Here are answers to the common questions.

Does FAIRWAYiQ have a national advertising network?

Not yet, but we are working on it. This will enable you to select advertiser inventory from our application and sell spots on your golf course. COMING SOON

Can I sell advertising?

Yes, you can sell advertising yourself. We will provide the specifications that you will need to provide to the advertiser for the creative that will be displayed on the screen. You can trigger display of specific ads by location on golf carts on the golf course. Any revenue you earn from advertising will be owned by the facility.

Can I turn off the Smart Play Through functionality?

Yes, the play through functionality is there for convenience and can be disabled if you don't want players to be able to see the traffic ahead of them.